YOU 
Visual identity & Packaging
 
2021
You is a cosmetics company that aims to revolutionize the beauty and personal hygiene market. After 3 months of research with various styles of people, the company saw the need for a moisturizing hand cream and a good shampoo that would not dry out the hair. 


Its visual identity is based on the moon, a symbol of femininity, passivity, fertility, periodicity and renewal. Apparently, its importance is secondary to the Sun, but in fact the Moon is as fundamental as the Sun because it governs water, a source of fertility and life.


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